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Apple today announced some major changes to its controversial
‘Siri audio grading program’ following criticism for employing
humans to listen to audio recordings of users collected via its
voice-controlled Siri personal assistant without their knowledge or
consent.

The move came a month after The Guardian reported[1] that third-party
contractors were regularly listening to private conversations of
Apple users giving voice commands to Siri in a bid to improve the
quality of its product’s response.

While the data received by the contractors were anonymized and
not associated to Apple devices, the private conversations—which
also includes private discussions between doctors and patients,
business deals, seemingly criminal dealings, people having sex and
so on—sometimes reveal identifiable details like a person’s name or
medical records.

In response to the backlash Apple received after the report went
public, the company initially responded by temporarily suspending
the program earlier this month while it thoroughly reviewed its
practices and policies.

Now, Apple today revealed[2] that the company intends
to continue that program in the fall, but only after making three
significant changes to it, as mentioned below:

  • First, Apple will no longer retain audio recordings of Siri
    interactions by default. Instead, the company will continue to use
    computer-generated transcripts to help Siri improve.
  • Second, Apple will allow users to opt-in to having their audio
    recordings listened to by human reviewers to help improve Siri’s
    responses. Users who choose to participate can opt-out at any
    time.
  • Third, if you opt in to the grading program, only Apple
    employees will be allowed to listen to audio samples of your Siri
    interactions, rather than third-party contractors. The company also
    aims to delete Siri recordings when it determines users triggered
    it accidentally.

As a result of these changes, at least 300 contractors in Europe
who were part of Apple’s grading program have lost their jobs, The
Irish Times reports.
Besides announcing the changes, Apple also assured its users that
its Siri personal assistant has never been used outside the
company, saying:

“When we store Siri data on our servers, we don’t use it to build a
marketing profile, and we never sell it to anyone. We use Siri data
only to improve Siri, and we are constantly developing technologies
to make Siri even more private.”

The next iOS software update for iPhones is expected to be released
in early October and could be the one where Apple would have been
able to implement the promised opt-out capability to its Siri
grading system.

Apple is not the only major technology company that has been
found listening to its smart assistant recordings and forced to
rethink its approach to reviewing users’ audio recordings amid
privacy concerns.

Earlier this month, Google temporarily stopped human contractors
from
listening
[4] to Assistant recordings
around the world. Amazon also changed its
settings
[5] to its users opt-out of
having their Alexa recordings reviewed by humans.

[3]

References

  1. ^
    reported
    (www.theguardian.com)
  2. ^
    revealed
    (www.apple.com)
  3. ^
    reports
    (www.irishtimes.com)
  4. ^
    from listening
    (datenschutz-hamburg.de)
  5. ^
    changed its settings
    (www.bloomberg.com)

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