Top MSSP CEOs Share 7 Must-Do Tips for Higher MSSP Revenue and Margin

MSSPs must find ways to balance the need to please existing
customers, add new ones, and deliver high-margin services against
their internal budget constraints and the need to maintain high
employee morale.

In an environment where there are thousands of potential alerts
each day and cyberattacks are growing rapidly in frequency and
sophistication, this isn’t an easy balance to maintain.

Customers want airtight security, but adding dozens of security
tools to scan for and respond to any potential attack often means
that specific analysts become experts in specific tools. It’s left
to the whole team to manually correlate their findings to discover
and respond to multi-layered attacks, and hackers are always
finding ways to exploit the gaps in coverage. This is a no-win
situation where the analysts are frustrated, customers are
dissatisfied, and costs can easily run out of control.

To win in the marketplace, MSSPs must find ways to make their
teams highly efficient while driving higher revenues and margins.
This means providing the right tool sets, driving higher efficiency
through training, and scaling services to build revenue and
margin.

In a new eBook (download here^[1]), seven CEOs of leading
MSSPs share real-life tactics and strategies they used and have
helped them to supercharge revenue and maximize margin.

This eBook offers short, actionable advice about how to build
services and margins while keeping lean security teams efficient
and happy. Contents include:

• Scale your services wisely – Most MSSP
  customers go through a maturation process during which they become
  more sophisticated in their understanding of security and the
  services that provide it. You should nurture this growth process by
  offering a graduated series of service levels that helps customers
  move up in the service capability and revenue chain.
• Keep your tools fresh – Evaluate your security
  toolset at least once a year. Is every tool still delivering the
  value you expect? Are there now better tools on the market? How
  might they help you deliver better or more lucrative services?
• Replicate efficiency – Pay attention to how
  your analysts do their work, identify those that are working most
  effectively, and then document their processes so others can learn
  from them.
• Add Virtual CISO services – Many MSSPs don’t
  offer Virtual CISO services, but doing so enables you to build
  revenues by layering on new assessments, scans, and related
  services. A vCISO service establishes a new level of trust between
  you and your customers.
• And more

There are very few resources for MSSPs, and there’s a lot of
noise in the market from vendors promising security nirvana. This
asset delivers crisp, clear and actionable insights and examples
that can make a big difference in your business. Highly
recommended!

Download the eBook here^[2].